Michael is an experienced marketing professional with established content creation expertise, researching, writing, editing and producing digital communications. He has led cross-disciplined teams in a wide variety of out-bound and in-bound campaigns, servicing internal requirements and clients alike with online and offline content for academic outreach and consumer facing branding. As a long-standing patient healthcare advocate, he's dedicated to disseminating the transformative science of cell based therapeutics through consultancy, digital advocacy and community outreach projects..
Marketing & Communications | BD | Patents & Copyright IP | Int. Licensing | Operations | Biotech | Digital Media | Project Management | Content Development | Network Systems | Online/Offline | Publishing | Social Media | OTT | Apps | Graphic Design | Advertising | PR | 3D | Photography | Film | TV | Animation | Music

Over a decade ago I chose to investigate the emerging field of medical innovation. This decision was driven by family and issues relating to health. By applying my analytical skills I became familiar with the underlying technologies and innovation players involved. After years of fundamental research I established “@msemporda,” the dog, as a marketing vehicle to focus on communicating analysis and developments in the RegenMed & Cell Therapy field. By way of independent community engagement I slowly built a diverse following. From my origins as an online voice supporting the sector’s funding efforts, to my expanding presence in social media, marketing & engagement projects with the translational medicine community, I have now established myself as a noted SciComm Analyst, Sector Consultant and Advocate.

"Advocacy for Cures"​ Consultancy through Social Media Marketing, Outreach/Engagement & On-Site at Industry Conferences & Events. 


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@msemporda - Biotech Marketing & Communication Consultant - 2008 - Present
Santa Barbara area, California, US

Therapeutic product marketing advocate and institutional consultant in the cellular, bioengineering and gene therapy technology sector: medical innovator engagement; intellectual property positioning; science to market education; digital media platform communications; stakeholder community building; social media outreach; product feature reporting; business development and healthcare advocacy.

Active on various public & community platforms & via dedicated scientific forums, including as a contributor to CCRM's SignalsPaul Knoepfler's Sector Blog "The Niche"Stem Cell Assays by Alexey Bersenev.

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